In a beauty landscape where consumers are increasingly seeking effective, innovative and accessible skincare solutions, T-beauty is emerging as one of Southeast Asia’s fastest-growing trends. At the forefront of this movement is MizuMi, Thailand’s No. 1 sunscreen brand, which entered the Malaysian market through Watsons Malaysia just a year ago. Building on its growing popularity, the brand brought its signature glow to Kuala Lumpur with MizuMi First Glow with Phuwin, a vibrant showcase of Thai beauty, skincare innovation and fan culture featuring Thai actor and singer Phuwin Tangsakyuen.
Held at Sunway Pyramid on 6 September 2026, the event drew enthusiastic crowds eager to catch a glimpse of the Thai star while discovering the products and philosophy behind one of Thailand’s most beloved skincare brands. The atmosphere was electric from the moment fans began filling the venue, transforming the shopping mall into a hub of excitement as they awaited Phuwin’s arrival.
Joining MizuMi in championing the growing T-beauty movement in Malaysia, Phuwin spoke about the similarities between Thailand and Malaysia’s tropical climates, highlighting why the brand’s skincare range resonates so strongly with consumers across both countries. Phuwin quips that MizuMi has products like sunscreens, moisturisers and masks that work really well for our climates — making the range a “perfect fit” for Malaysians.
Beyond the fan experience, visitors were invited to immerse themselves in the world of MizuMi through a series of interactive skincare experiences. A key highlight was the brand’s multilingual AI Skin Analysis, available in Bahasa Malaysia, Chinese and English, which enabled guests to better understand their skin concerns while receiving personalised recommendations tailored to their needs.
The experience reflected MizuMi’s commitment to making skincare education more accessible and approachable for consumers, combining technology with practical beauty solutions. Visitors also had the opportunity to discover some of the brand’s standout products firsthand, including the Watsons HWB Award-winning MizuMi UV Bright Body Serum, one of the hero products driving the brand’s growing popularity across the region.
Of course, it was Phuwin’s appearance that truly captivated the crowd. Throughout the afternoon, the Thai star delighted fans with his charm, humour and playful interactions. Hearts raced as lucky attendees joined him on stage for interactive games, including a challenge to see who could maintain eye contact while saying “I love MizuMi” the longest. Other segments tested the chemistry between Phuwin and his fans through telepathy games and expressive prompts, with participants recreating everything from fan-favourite cat poses to playful emotions such as being “sulky”, sending the Sunway Pyramid crowd into a frenzy.
The excitement reached another level when Phuwin treated fans to live performances of his music. As the opening notes of his latest single, “Black Card”, filled the venue, fans immediately sang along, creating one of the event’s most memorable moments. The energy continued with “All In”, as the crowd danced, waved and chanted his name throughout the performance. Smiling from ear to ear, Phuwin soaked in the overwhelming support from his Malaysian fans, who transformed the showcase into a celebration that extended far beyond skincare.
During an exclusive interview, Phuwin encouraged consumers who have yet to discover the brand to “experience the products for themselves”. He shared, “Trying is the best experience for yourself”.
The actor also offered a glimpse into what fans can look forward to next, teasing several upcoming projects, including the highly anticipated Scarlet Heart adaptation as well as new music releases currently in the works.
More than just a celebrity appearance or product showcase, MizuMi First Glow with Phuwin reflected the growing cultural influence of Thai beauty across Southeast Asia. By blending skincare innovation, technology-driven experiences and the star power of one of Thailand’s most recognisable young talents, the event demonstrated how T-beauty continues to resonate with consumers beyond Thailand’s borders.
Following a successful first year in Malaysia, MizuMi continues to strengthen its presence in the local market while making Thai skincare more accessible to beauty enthusiasts nationwide. With its products now available at Watsons Malaysia stores and online, consumers can continue discovering the innovations behind Thailand’s beauty success story—and experience the MizuMi glow for themselves.
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