LENSKART INTRODUCES BARCELONA EYEWEAR LABEL MELLER TO SINGAPORE WITH SKY WONGRAVEE

Barcelona-born eyewear label MELLER officially made its Singapore debut last weekend with a week-long pop-up at Hougang Mall, bringing together fashion enthusiasts, eyewear lovers and fans of Thai actor Sky Wongravee under one roof.

Exclusively launched through Lenskart, the week-long pop-up introduced MELLER’s signature blend of contemporary design and everyday functionality to local consumers. Known for its fashion-forward aesthetic and sustainability-minded approach, the brand showcased a curated selection of frames from its Asia Fit collection, redesigned specifically for Asian face shapes while maintaining the effortless Mediterranean-inspired style that has earned it a growing international following. This also marks the brand’s entry into Asia through an exclusive retail partnership.

The highlight of the launch came on 23 May, when Thai actor and model Sky Wongravee made a special appearance at the pop-up. Drawing enthusiastic crowds of fans, the actor was greeted by cheers and excitement as he joined the festivities, marking another memorable Singapore appearance for the Thai star.

Beyond the fanfare, visitors were invited to immerse themselves in the MELLER experience through a series of interactive activities. Guests had the opportunity to customise their sunglasses with a selection of vibrant tinted lenses, allowing each pair to reflect their individual style. Exclusive MELLER keychains and charms, alongside lucky draw opportunities and special launch promotions, further transformed the pop-up into a celebration of creativity and self-expression.

The launch also highlighted MELLER’s philosophy that eyewear should be more than a seasonal accessory. Designed to complement everyday life, the collection combines bold aesthetics with practical features such as UV400 protection, polarised lenses and prescription customisation options, offering wearers a balance of style and functionality.

With fashion enthusiasts, curious shoppers and fans of Sky Wongravee gathering under one roof, the event marked a strong introduction for MELLER in Singapore. As demand continues to grow for eyewear that seamlessly blends fashion and practicality, the arrival of the Barcelona label adds a fresh perspective to the local market—one that encourages wearers to see the world through a different lens.

Find your pair of MELLER by Lenskart today!