With 42 brands, 25 runway shows and five days dedicated to fashion, Orchard Road Fashion Week 2026 brought together emerging designers and labels from across Singapore, Thailand, the Philippines, Indonesia, India, South Africa and beyond. From couture and streetwear to experimental design, the showcase offered a platform for creative voices from around the world to present their latest visions on a shared runway.
Among them was Thai label Long Nuam Boyz, which presented the TIMETHAI Collection in a showcase that celebrated the intersection of fashion, culture and identity.
Founded by Thanapon Thanachenlert (Ped), Long Nuam Boyz was born from a deep passion for Muay Thai and the belief that sport, fashion and Thai identity can come together seamlessly. What began with boxing gear and apparel has evolved into a lifestyle brand that transforms personal experiences, cultural influences and everyday passions into wearable design.
At its core, Long Nuam Boyz is driven by a desire to present Thai culture through a contemporary lens. The brand has expanded its offerings beyond apparel to include accessories and lifestyle pieces, yet continues to remain grounded in the values and traditions that inspired its creation.
Taking centre stage at Orchard Road Fashion Week was the TIMETHAI Collection, a special presentation spotlighting the creative vision of Thai artist and Long Nuam Boyz co-founder TIMETHAI.
While many know TIMETHAI for his music career and dynamic stage performances, the collection revealed another dimension of his creativity. Drawing from his personal style and artistic influences, the collection blended contemporary streetwear sensibilities with the bold confidence and individuality that have become synonymous with the artist.
Presented against the backdrop of one of Singapore’s newest fashion platforms, the collection stood out for its ability to merge modern design with cultural storytelling. The showcase reflected Long Nuam Boyz’s ongoing commitment to creating fashion that is both accessible and meaningful, while remaining proudly rooted in Thai identity.
That commitment is evident even in the brand’s name. Long Nuam Boyz has intentionally retained its Thai identity, embracing the belief that local culture does not need to be diluted to resonate internationally. Instead, the brand champions the idea that authenticity itself can be a point of connection with audiences around the world.
This philosophy is encapsulated in the brand’s slogan, Everyone Can Fight. Inspired by Muay Thai but extending far beyond the sport, the message speaks to resilience, self-expression and the courage to embrace one’s identity.
As Orchard Road Fashion Week continues to provide a stage for emerging voices and diverse perspectives from across the region, Long Nuam Boyz’s participation served as a reminder of fashion’s ability to bridge culture and creativity. Through the TIMETHAI Collection, the Thai label not only showcased a new chapter in its design journey but also reaffirmed its belief that heritage, individuality and modern fashion can exist side by side on the global stage.
Find out more about Long Nuam Boyz via their Instagram and Website.
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